Johannesburg, the World Cup final round has not yet begun, FIFA has scored 'own goal'. The Football League is supposed to campaign for an active lifestyle just hook the sponsor of soft drinks, beer and fast food.
Quoted from the BBC, Wednesday (02/06/2010), this criticism related to the existence of three sponsors sticking out of World Cup 2010 which was considered unhealthy. Sponsors are referred to the McDonald's (fast food), Coca Cola (soft drinks) and Budweiser (beer).
Inside the stadium, the three companies that are presenting advertisements on each side of the field and on the digital scoreboard. Believed the ad could affect millions of life-style football spectators in over 200 countries, while broadcast live on television.
"In an effort to overcome obesity in children, there is no doubt that football can provide a strong influence due to be watched by nearly all societies," said Teresa Nighttingale, chairman of The World Cancer Research Fund.
"Certainly a lot of small children inspired by such figures Rooney and Messi, the same as their parents and grandparents who never emulate Maradona or Pele. Unfortunately, this show is sponsored by products that are not healthy," Teresa remorse.
For the moment it is not possible to cancel the sponsorship. But according to Teresa, FIFA still could make a breakthrough by announcing that in future the organization will not accept sponsorship of such products.
He also called on parents to not be influenced by marketing strategies that are not healthy. What can be done by parents is to drive their children to continue to consume vegetables and fruits.
Meanwhile, communications director of the Advertising Association, Ian Barber argued that advertising of such products will affect the diet of children. He impact is very minimal belief, not as bad as imaginable.
"However, without sponsorship we would not have a lot of events like the World Cup can inspire young people," countered Ian.
"If we seriously want to improve the health of children, we need more efforts to direct the child's lifestyle. It's not just rhetoric that sometimes are not supported by strong evidence," he added.
Quoted from the BBC, Wednesday (02/06/2010), this criticism related to the existence of three sponsors sticking out of World Cup 2010 which was considered unhealthy. Sponsors are referred to the McDonald's (fast food), Coca Cola (soft drinks) and Budweiser (beer).
Inside the stadium, the three companies that are presenting advertisements on each side of the field and on the digital scoreboard. Believed the ad could affect millions of life-style football spectators in over 200 countries, while broadcast live on television.
"In an effort to overcome obesity in children, there is no doubt that football can provide a strong influence due to be watched by nearly all societies," said Teresa Nighttingale, chairman of The World Cancer Research Fund.
"Certainly a lot of small children inspired by such figures Rooney and Messi, the same as their parents and grandparents who never emulate Maradona or Pele. Unfortunately, this show is sponsored by products that are not healthy," Teresa remorse.
For the moment it is not possible to cancel the sponsorship. But according to Teresa, FIFA still could make a breakthrough by announcing that in future the organization will not accept sponsorship of such products.
He also called on parents to not be influenced by marketing strategies that are not healthy. What can be done by parents is to drive their children to continue to consume vegetables and fruits.
Meanwhile, communications director of the Advertising Association, Ian Barber argued that advertising of such products will affect the diet of children. He impact is very minimal belief, not as bad as imaginable.
"However, without sponsorship we would not have a lot of events like the World Cup can inspire young people," countered Ian.
"If we seriously want to improve the health of children, we need more efforts to direct the child's lifestyle. It's not just rhetoric that sometimes are not supported by strong evidence," he added.
