The reference I must chase is - according to Berkun on page 90 - Alex F. Osborn's excellent book Applied Imagination. It is Osborn who apparently coined brainstorming and the management and creative industry of which Hodges' model is a (small) part. There's much more here as the original brief on how to - has been corrupted, consequently failed in application and lost its potential.
Later in the text Scott highlights the importance of environment and management's contribution to creating and protecting innovative assets (teams), that may not be valued in the rest of the organization. Berkun quotes Tom Kelly (IDEO) who notes that:
Innovation flourishes in greenhouses. What do I mean by a greenhouse? A place where the elements are just right to foster the growth of good ideas. Where's the heat, light, moisture, and plenty of nurturing. The greenhouse we're talking about, of course, is the workplace, the way spaces take shape in offices and teams work together. p.103.Guess what - does this h2cm translation make sense to you....?
| Light | Heat |
| Moisture | Nurturing |
'Light'? Well I know there's E=mc2 but here it's about purpose, leadership, spirit and belief.
'Heat'? This is the current physical element, technical white heat, global heat and need.
'Nurturing'? Great managers nurture and create the political space for innovation.
'Moisture'? Well this is to be found in the sociological domain: think about it....! ;-)
I never thought of Hodges' model as a greenhouse, but then it is far more than a brainstorming plug-in. Maybe it can act as a catalyst for change for you?
h2cmng at yahoo.co.uk
Ref. Osborn, Alex (1953). Applied Imagination: Principles and Procedures of Creative Problem Solving. New York, New York: Charles Scribner's Sons. ISBN 978-0023895203.
Ack: Scott Berkun.
